An Open Letter to JJ Bean Regarding Their Vegan Chocolate Zucchini Muffin

Brooks Reynolds Photography

Dear JJ Bean,

Thank you for faithfully selling what has come to be my favourite vegan muffin in the world. Your chocolate zucchini muffin is almost without exception sold out unless I come very early in the morning (which is rarely), but whenever I do manage to buy one, I enjoy it thoroughly, in all its greasy, oversized, holy-unhealthy delight. Yes, I know, people like to mislead themselves by thinking that vegan = healthy, which is probably why those fuckers eat all the vegan muffins. This may well be your best muffin, not that I would know because I’ve only tried it and the very berry. It’s incredible with a soy macchiato or fresca medici (as if I needed more sweet). I appreciate your institution and the run-down, torn-clothes, too-much-coffee-not-enough-sleep hipster look of each and every one of your employees.

Too bad you discontinued the vegan sandwich.


7 thoughts on “An Open Letter to JJ Bean Regarding Their Vegan Chocolate Zucchini Muffin

  1. Linda

    Hey Malloreigh
    Right on we can never get the chocolate vegan muffin in North Van. It’s always sold out and they are never able to get more.

  2. malloreigh Post author

    They actually make them in-house every morning, Linda. The good news is that if there ever are any left, they wrap them up as day olds and sell them for a dollar the next day… if you’re ever wandering around Railtown for some reason, the JJ Bean there often doesn’t run out of chocolate zucchini muffins!

  3. Murray

    Hey Malloreigh,

    I know I’m a few months behind, but I just came across your article and wanted to thank you for the nice words about our vegan chocolate zucchini muffin! It’s a good feeling to know that someone really enjoys something from our caf├ęs.

    Murray @ JJ Bean

  4. Pingback: Ode to Muffin | Life Out the Window

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